Search engine optimization is a simple matter for e-commerce websites. Although SEO has one of the highest ROIs of any ecommerce campaign, many online stores build little or no respect for search engines.
Instead, many rely on social media or paid advertising, which can be profitable for a business but often requires a lot of effort and investment. Advertising spending costs businesses billions of dollars every year, and the cost is increasing. On the other hand, SEO often requires upfront effort: once you get a ranking, you can do business on autopilot, without recurring budgets.
With this in mind, understanding the best SEO techniques can help you transform and grow your ecommerce business.
On-page SEO Strategy
On page SEO for e-commerce platforms is all about making sure your keywords are in the right place. This is a way to ensure that Google knows exactly what your page is about. On-page SEO is important because it also helps you appear on other search engine results pages (SERPs).
The ranking factors for SERP are:
- Keyword research for ecommerce.
- Keyword research is an important first step in e-commerce SEO.
If you get this part wrong, one of two things will happen:
- You need to keep keywords that are difficult to rank for and won’t reach the first page.
- You have to cut out articles that aren’t driving or attracting customers to buy.
Each of these situations is not good, which is why e-commerce keyword research is important: it will allow you to focus on keywords that are easy to prepare for, have good search volume and good search numbers.
However, there are other factors in choosing keywords than just looking at how difficult it is to rank for them or how many people are looking for them.
These four options can help you conduct ecommerce keyword research, find keywords (KDs) in search volume, and determine buyer intent:
1. Decide whether you are choosing the right words.
Unless you use a tool like Ahrefs, you may not have keyword data for your chosen phrase. You need to determine strong keywords, search volume, and target customers to know which keywords to use.
Using Google Keyword Planner, you can determine relative search volume and CPC to determine buyer intent. However, this does not bother you and does not spread the word (KD).
If you want to take your SEO efforts seriously and increase your keyword exposure, consider creating a keyword matrix. A keyword matrix is a way to analyze important keywords and organize your newsletter to quickly determine the best keywords to use on each of your pages. It depends on KD, search volume and search intent.
2. Search with Amazon.
Amazon is gold for high-quality consumer keywords because people often search for Amazon with the intent to buy something.
To find keywords on Amazon, start typing your keywords. In response, Amazon will provide autofill suggestions. These are all keyword ideas: put them in a Google Sheet to save for later. As you can imagine, if you have hundreds or thousands of products, this can take a long time. This is where the Amazon Keyword Tool comes in.
This tool automatically removes Amazon autocomplete suggestions for every keyword you enter. Whenever you want, check all the keywords and add them to your list, then download the list in CSV format using the “Download Selected Keywords” button.
3. Find the topic and research the competition.
If your competitors rank higher than you in search results, you can use their sites to generate keyword ideas. First, enter your keyword into Google, select a competitor, and check their brands and product pages for potential keywords. It’s important to remember that you can’t use the same content as your competitors just because they’re bigger than you: there are other factors like domain authority.
It is also important to consider breadcrumbs, advanced keyword features that help Google crawl and index your site. You can tell if you have raised the cake well by clicking on your site on Google. If you see “yoursite.com -> Category -> subcategory”, you are setting bread.
4. Use Ahrefs to help you find keyword opportunities.
Ahrefs is a comprehensive and beautiful SEO tool. You can use it for keyword research, competitor research, backlink building and much more. With its easy-to-use system, you can view reports on your site and the keyword rankings of your competitors, allowing you to see how you’re doing and where you can improve.