Sometimes, all it takes are three little letters to scare you. Talk to the IRS and people are tough. The FBI at your door? Yes, this is not good news. And when it comes to websites, SEO is considered a big wolf.
SEO, or search engine optimization, is one of the most misunderstood, yet important, digital marketing topics. There is a lie that the power of referring to is quick and easy. It’s not true! SEO is a system that takes time to show the results. It may take months to see results.
What is SEO?
So, let’s break it down. SEO is a strategy aimed at improving organic (or unpaid) rankings in internet searches. SEO is sometimes called organic search, organic search, or natural search. Whatever you call it, it all depends on where your website appears in the search results list when someone searches for your product or service.
This position is very close to the top of the survey which has many advantages. When your page quality increases, you improve your visibility – in other words, people can find you. Finding it leads to increased traffic to your website and increased brand awareness. On the other hand, when people cannot see you, you lose all traffic, which can lead to sales.
How do search engines find you in the first place?
The quality of your page depends on how well your brand / business matches what the user is looking for. Search engines like Google and Yahoo “crawl” or hundreds of websites to display information that matches the user’s search. The better the game, the higher the level. The key to achieving high search results is to make sure your site has everything the search engines are looking for.
How to improve your search engine ranking?
Here are some helpful guidelines:
Visually
Make sure your site can be viewed on all devices: phones, tablets and laptops. Your website should be well-designed, responsive and user-friendly. Site speed and loading time can also affect SEO techniques. So, make sure your site loads fast and works well.
Links
Your site should start with https, especially if you need sensitive information or have e-commerce services.
Content
Write content that people find useful. Valuable content is shared, spreading your content across Twitter, blogs, and other social media. Quality is more important than quantity of content. Make sure your content includes keywords or phrases that reflect what you do and how people are looking for you.
Images
Search engines rank your photos on your website. Make sure all your images have “Alt Text” and appropriate image file names. For example, “red convertible car” is better than “image_13”.
Security
Add a unique meta title and description for each page on your site. Think of meta titles like chapters in a book: they summarize the content of each page. For example, “pizza delivery site” is better than “page3b”. Make sure your URL structure is user-friendly. For example, “/blog/tips-for-SEO” vs. “/blog/article54.”
Connection
Add inbound links to your site. When a page links to another page, it usually tells search engines that the site has valuable information. Be careful, only send people to trusted sites, and make sure everyone who links to you is trustworthy too.
Don’t fear SEO
Here are some guidelines when thinking about SEO. Yes, SEO is a long and tedious process, but it is very important and an important part of your marketing strategy. If you’re looking for immediate results, consider paid advertising, but don’t overlook SEO and its powerful impact.